Starting a company in the UAE has never been just about licenses and paperwork.
It’s about building a dream in one of the world’s most ambitious business centres. And yet, for too long, business setup has been treated like a transaction, processed, packaged, and pushed out the door.
That’s why the G12 Business Setup in Dubai and UAE was created.
We’re not another firm chasing volume. We are a standard. A partner that brings authenticity and clarity when the process feels overwhelming, speed when time matters most, and respect for the dream behind every trade license.
With over 15 years of experience and deep connections across the UAE’s free zones and government authorities, G12 is here to turn ambition into a business that stands on solid ground.
Who Is G12 Business Setup in Dubai and UAE?
G12 is a partner built for dreamers, doers, and pioneers.
We exist because starting a business deserves more than routine paperwork. It deserves clarity, speed, and a level of care that respects the vision behind every license.
With over 15+ years of experience, partnerships across 50+ free zones, and a reputation for delivering high-end support without high-end costs, G12 has become a trusted standard for entrepreneurs in Dubai and the wider UAE.
What G12 Business Setup in Dubai and UAE Specializes In?
At G12, we’ve seen the look in an entrepreneur’s eyes when they arrive in Dubai or the UAE, excitement mixed with a hundred questions. Where do I start? Which free zone is right? Will my bank account even open?
That’s where we bring ease to them. We treat business setup like the beginning of a story, your story. Every license, every approval, every stamp is one step closer to a dream finally standing on solid ground.
Here’s how we make that journey smoother, faster, and infinitely more human.
1. Free Zone Business Setup
Free zones are a playground for entrepreneurs, with 100% ownership, tax benefits, and easy repatriation of profits. But choosing the right one out of 50+ can feel overwhelming. Should you be in DMCC, IFZA, RAKEZ, or Meydan? Each zone has its own perks, costs, and industry strengths.
At G12, we sit with you, understand your business model, and guide you toward the free zone that matches your goals. Our role is to make sure your setup is legal and smart.
2. Mainland Company Formation
Mainland setups often feel intimidating. There’s more regulation, more paperwork, and the pressure of dealing directly with government authorities. But with the mainland also comes credibility, the freedom to trade across the UAE and access big contracts that free zone entities can’t always tap into.
With G12, you don’t get lost in the process. We help you select the right activity, secure your trade license, arrange office space, and walk you through each approval like a trusted partner. For us, it’s about setting you up where your vision has no boundaries.
3. Bank Account Opening
Ask any new business owner in the UAE what their biggest frustration is, and nine times out of ten, they’ll say: opening a bank account. Regulations are strict, requirements vary, and approvals can feel endless.
This is where our relationships make the difference. With years of experience working alongside the UAE’s major banks, we know how to position your application, prepare the right documentation, and fast-track the process. Instead of stress and rejection, you get stability and trust from day one.
4. Residency & Golden Visas
For many founders, starting a business here is about creating a life, moving families, hiring talent, and securing long-term stability. We take care of residency visas not as a formality, but as a bridge to a new chapter.
And for those who qualify, we guide you through the prestigious Golden Visa program, giving you 10 years of security in one of the most dynamic economies in the world.
5. Tax, Accounting & Compliance
Behind every successful business is clean accounting. But let’s be real, no founder wakes up excited about VAT returns or audit reports. That’s why we take it off your plate.
Our specialists ensure your books are accurate, your tax is optimized, and your compliance is airtight. It’s more than balancing numbers. It’s protecting you from fines, keeping your reputation intact, and giving you the freedom to focus on growth, not paperwork.
6. Regulatory & Compliance Management
The UAE is opportunity-rich, but also regulation-heavy. One missed update, one wrong filing, and your business could face penalties or delays.
We don’t let that happen. At G12, we monitor changes in UAE regulations, ensure your company stays compliant, and guide you through requirements before they become serious.
7. Branding & Marketing Support
A license lets you start. A brand makes you matter.
That’s why G12 goes beyond setup into the identity stage, helping you with branding, positioning, and even marketing strategies to make your business visible in a crowded market. We don’t want your company to just exist on paper. We want it to exist in the minds of your audience.
8. Trademark & Copyright Registration
Your name, your logo, your creative assets, they’re your business DNA. Imagine building everything only to have someone else claim it.
At G12, we secure your intellectual property through trademark and copyright registration, so your hard work stays yours. It’s protection not just for today, but for the future you’re building.
9. ISO Certification
For businesses aiming high, credibility is everything. Whether you’re competing for contracts or expanding internationally, ISO certification tells the world you’re trustworthy, reliable, and compliant with global standards.
We guide you through the ISO journey, making what feels complex surprisingly straightforward, so you can wear your certification with confidence.
10. PRO & Government Liaison Services
Endless queues. Repeated visits. Confusing requirements. Government paperwork in the UAE can feel like an obstacle course.
But not when you have G12 by your side. Our PRO Services mean you don’t stand in lines, chase approvals, or wonder if you’ve missed a step. We handle the back-and-forth with authorities while you focus on building your business.
Why Choose G12 Business Setup in Dubai and UAE?
When it comes to business setup, you’ll find plenty of firms promising quick paperwork. But entrepreneurs don’t come to G12 for promises; they come to us for results, clarity, and trust. Here’s why we stand apart.
1. Best Price Guarantee
Setting up a business in the UAE shouldn’t feel like a luxury expense. At G12, we offer a best price guarantee, premium-level guidance without inflated costs. You get maximum value, transparent pricing, and no hidden surprises.
2. 15+ Years of Experience
With over 15+ years in the UAE market, we’ve seen every trend, regulation, and opportunity evolve. Our experience means we anticipate challenges before they happen and guide you with confidence every step of the way.
3. Experts On Your Side
Business setup is never one-dimensional. It takes legal expertise, financial planning, compliance knowledge, and government connections. That’s why G12 has a team of 50+ specialists you can access from day one, so you’re never left guessing or waiting for answers.
4. Premium Service for Startups and SMEs
Big consulting firms often reserve high-touch service for large corporations. G12 flips that model. We focus on startups and SMEs, giving smaller businesses the same premium-level attention and care, but at prices designed for their reality.
Official Free Zone Partners of G12 Business Setup in Dubai and UAE
At G12, we take pride in being trusted partners with the UAE’s leading Free Zones. These partnerships translate into smoother processes, faster approvals, and tailored solutions for our clients.
Here’s a closer look at some of the Free Zones we are directly connected with:
1. RAKEZ Free Zone
Ras Al Khaimah Economic Zone (Rakez) is one of the most diverse and cost-effective zones in the UAE. Through our partnership, clients benefit from quick licensing, affordable setup packages, and a supportive environment for SMEs, freelancers, and manufacturers alike. Rakez Official Website
2. IFZA Free Zone
IFZA Dubai has quickly become a hotspot for international investors. With G12’s direct link to IFZA, entrepreneurs enjoy flexible license options, modern infrastructure, and simplified visa processes, all while keeping costs under control. Ifza Official Website
3. Meydan Free Zone
Perfectly located in the heart of Dubai, Meydan Free Zone gives startups access to a prestigious address with global recognition. Our team ensures clients make the most of Meydan’s digital licensing system and tax-friendly benefits. Meydan Official Website
4. Sharjah Publishing City (SPC)
SPC is the world’s first publishing free zone, yet it’s far more versatile than its name suggests. As official partners, we help entrepreneurs set up not just media and publishing firms, but also a variety of service-oriented businesses with ease. SPC Official Website
5. Ajman Free Zone
Known for its affordability and investor-friendly environment, Ajman Free Zone is a strong choice for SMEs and startups. Through our relationship with the zone, clients gain cost savings, faster clearances, and long-term business sustainability.
Client Success Stories of G12 Business Setup in Dubai and UAE
Every business setup at G12 is the start of someone’s journey. Here are just a few of the inspiring stories we’ve been proud to support:
1. Mr. Andreas – Cyber Security Consultancy
When Andreas came to us, he was preparing to protect digital landscapes across the region. With G12’s guidance, he set up his Cyber Security Consultancy seamlessly, ensuring compliance with regulations while focusing on what he does best: safeguarding businesses against modern threats.
2. Mr. Moussa – Quality and Standardization Consultants
Moussa had a vision to help companies raise their benchmarks and meet international standards. We worked side by side with him to establish his consultancy, ensuring his licensing reflected the full scope of his services. Today, he stands as a trusted name in quality assurance across the UAE.
3. Mr. Alexander – Boxing and Fitness Coach
Alexander wanted to turn his passion for fitness into a sustainable business. Through G12, he launched his own boxing and fitness coaching venture, complete with the right trade license, banking support, and visa arrangements. Now, he’s building a thriving community of fitness enthusiasts.
Meet Our Expert Consultants at G12 Business Setup in Dubai and UAE
Behind every successful business setup is a team that knows the system inside out and knows how to guide you through it with ease. At G12, our consultants are problem-solvers, navigators, and partners in your journey.
1. Sonia Shareef – Business Setup Director
When you think about setting up a business in the UAE, you want someone who’s seen it all, solved it all, and still genuinely cares about your success. That’s Sonia Shareef.
With over a decade of experience and a stellar background working with industry leaders like Shuraa, Virtuzone, DecisiveZone, and Avyanco before joining G12, Sonia brings unmatched insight into the UAE’s ever-changing business landscape. She has personally overseen 200+ successful company incorporations, each one handled with precision and care.
What makes Sonia stand out isn’t just her track record; it’s her approach. She speaks four languages (English, Urdu, Hindi, and Punjabi), builds strong connections with her clients, and never treats business setup as a transaction. For her, it’s a partnership.
When Sonia is on your side, you’re not just setting up a company; you’re saving time, money, and stress while building a foundation for long-term success.
2. Tayssir – Business Setup Specialist
Starting a business can feel like you’re navigating a maze of licenses, approvals, bank accounts, and regulations. That’s where Tayssir comes in. With a Master’s in Business Law, a Bachelor’s in Law, and years of hands-on experience as both a Business Manager and Legal Adviser, she bridges the gap between legal precision and business practicality.
She has helped countless entrepreneurs simplify what once felt overwhelming, guiding them through everything from free zone formations to complex compliance structures. Fluent in Arabic, French, and English, Tayssir is as versatile as she is knowledgeable, making her the perfect ally for both local and international entrepreneurs.
With Tayssir, you don’t just get paperwork done. You gain clarity, confidence, and a trusted partner who puts your success front and center.
2. Rahma Ayedi – Legal & Business Setup Specialist
When it comes to navigating the legal side of business setup, Rahma Ayedi is the steady hand every entrepreneur wants by their side. With a Bachelor of Laws (LLB) and years of experience as a Legal Adviser specializing in corporate cases, Rahma brings the precision of law and the practicality of business together in every client interaction.
Her background extends beyond advisory work — as a former member of The Junior Chamber International (JCI), Rahma has been part of a global network of young leaders and entrepreneurs, sharpening her ability to understand business challenges across cultures and industries.
Fluent in Arabic, English, and French, she bridges gaps not just in compliance, but in communication, making her an invaluable partner for both local and international entrepreneurs.
With Rahma, clients gain a legal-minded strategist who ensures their business setup is legally sound, efficient, and future-proof.
Conclusion – Final Verdict
Starting a business in Dubai or anywhere in the UAE is about ambition, sacrifice, and the dream of building something that lasts. At G12, we never forget that behind every trade license is a human story: the founder taking a risk, the family depending on that success, the team waiting to grow.
That’s why we’ve built G12 to be different. With official free zone partnerships, strong banking relationships, and a team of seasoned experts like Sonia, Tayssir, and Rahma, we create clarity, remove stress, and walk beside you every step of the way.
For startups and SMEs, we bring premium service at an affordable price. For dreamers and doers, we provide a foundation strong enough to build legacies. And for every client, no matter how big or small, we give one promise: we’ll treat your business like it’s our own.
Because to us, business setup is not the end of a process.
It’s the beginning of your story. And at G12, we’re here to make sure that story starts right.
About the Author
Sonia Shareef is the Business Setup Director at G12 Business Setup in Dubai and UAE, where she leads with over a decade of expertise in company formation, residency solutions, and corporate consultancy.
Having worked with industry leaders like Shuraa, Virtuzone, DecisiveZone, and Avyanco before joining G12, Sonia has personally guided more than 200 entrepreneurs in turning their business ideas into reality.
Frequently Asked Questions
Q1. What makes G12 different from other business setup companies in Dubai and UAE?
A: Unlike typical CSPs that focus only on paperwork, G12 offers premium, end-to-end guidance with a personal touch. With 15+ years of experience, official free zone partnerships, and a dedicated team of 50+ experts, we deliver clarity, speed, and affordability for startups and SMEs.
Q2. Can G12 help me choose between Free Zone and Mainland business setup?
A: Yes. Our consultants, including legal and business specialists, analyze your goals, industry, and budget to guide you toward the right jurisdiction, whether that’s Free Zone or Mainland, ensuring your company structure aligns with long-term growth.
Q3. What types of businesses can G12 help me set up in Dubai and UAE?
A: We work with a wide range of industries, from consultancies and tech firms to fitness, e-commerce, and specialized services like quality assurance and cybersecurity. No matter your niche, we tailor the setup to your unique needs.
Q4. Does G12 provide support after my company is registered?
A: Absolutely. Our work doesn’t stop at licensing. We support you with corporate banking, visas, tax consultancy, compliance, and ongoing advisory, so your business continues to grow smoothly.
Q5. How much does it cost to set up a business with G12?
A: With our best price guarantee, you’ll always get premium service at affordable rates. Costs depend on the type of business, license, and jurisdiction, but our consultants give clear, transparent pricing upfront, no hidden fees, no surprises.