Top 10 Mistakes Entrepreneurs Make When Starting a Business in Dubai

Business Setup in Dubai

Top 10 Mistakes Entrepreneurs Make When Setting Up a Business in Dubai

5 minutes

April 22, 2025

Top 10 Mistakes Entrepreneurs Make When Setting Up a Business in Dubai
Top 10 Mistakes Entrepreneurs Make When Setting Up a Business in Dubai

Mistakes entrepreneurs make in Dubai

One among the world’s fast-paced business hubs is Dubai. Free trade zones, 100 percent foreign ownership, and access to the global market are vital incentives for countless entrepreneurs to come here each year.

For reference, over 58,000 new business registrations are recorded in Dubai for 2023 alone, constituting 13 percent steady annual growth.

In Dubai, laying down the foundation of a business means more, however, than setting up paperwork and getting a space; it is all about reading the system. The enthusiastic business owner ends up in traps easy to avoid, costing them time, money, and, at times, much worse.

Here is a list of 10 common pitfalls that entrepreneurs take as a signal, not to follow, and there sure are!

Mistake #1: Choosing the Wrong Company Structure

In Dubai, there are many types of business structures: Mainland, Free Zone, and Offshore.

Selecting the wrong one can impede your operations. For example, Mainland companies may trade directly with the UAE market; whereas Free Zone companies cannot, except in collaboration with a local distributor.

If you select the wrong setup, expect to pay a lot of money to restructure later.

One survey found that out of every new business, 1 out of 4 had to register again because they made poor choices in the first instance.

Mistake #2: Ignoring Visa Requirements

There is no such thing as a Dubai visa for all alike. Each business license holds visa quotas according to the office area or type of business.

Usually new entrepreneurs are misjudged since they feel that this visa would be all-encompassing but in reality every employee or partner needs his or her own specific visa to avoid penalties of not more than AED 50,000.

Mistake #3: Underestimating Costs

Many businesspeople think cheap expenses come with Dubai’s “tax-free” designation. Far from it. These include office rent, license renewals, mandatory health insurances, and finally salaries.

A small Free Zone business setup will only cost AED 15,000, but annual inclusions for total operational costs could grow to AED 60,000 or more.

Without a full cost breakdown, a budget can stop your business dead in its tracks before it ever really gets rolling.

Mistake #4: Incomplete Market Research

While the customer base of Dubai has diverse requirements, not every product/service can sell.

Nearly 38% of all startups fail within the first 18 months due to a lack of focus and considerations regarding market fit. Skipping in-depth research could easily mean you end up targeting a wrong audience.

Mistake #5 – Relying exclusivamente on verbal agreements

The business transactions made based on verbal promises or WhatsApp messages can create disputes.

Legal systems in the UAE consider written contracts duly signed and documented. In absence of such official papers, you could possibly lose all rights due for payments, properties, or partnerships.

Mistake #6: Not Registering Your Intellectual Property

Due to the economic boom in Dubai, copyright issues have arisen. However, more than 60% of startups do not register their brand or logo.

Without trademark protection, someone else may legally lay claim through usage to your name or design, should you not register your trademark.

Mistake #7: Not Understanding Cultural Practices

In Dubai, it is considered just business to be professional and respect local traditions.

Therefore, failing to accommodate issues pertaining to holidays, or dress codes, or even meeting protocols can tarnish relationships with others.

For example, Ramadan is a period marked by time constraints in terms of working schedules, and business behavioral codes are altered.

Disrespect shown towards these alterations can be taken offensively by Emirati partners or employees.

Mistake #8: Bringing Onboard the Wrong People

A company is as good as the people it has in it. Entrepreneurs make haste sometimes and hire friends or sometimes inexperienced people to save themselves some money.

The cost of hiring the wrong person can run to AED 100,000 through lost productivity, rehiring, and retraining.

Mistake #9: Poor Compliance and Renewals

Renewal of trade licenses, visas, and insurances must be done in time and it is mandatory. Otherwise, it leads to suspension of licenses and a fine of AED 5,000 per document.

Many forget the fact that Free Zone and Mainland requirements differ from time to time and at costs.

Error #10: Not Getting Expert Help

Doing the set up oneself is economical in building a cheaper system, but it is bound to be error-prone.

From legal documents to accounting, trying to take everything on alone can lead you to leave some steps out otherwise.

Reports say that businesses that consult expert opinion for their undertakings have a 70% higher odds of succeeding over their first two years. Guidance matters.

How G12 Helps You Avoid These Mistakes

Professionals at G12 are well versed in setting up businesses across Dubai’s Mainland and Free Zones.

The clients we assist range from technology startups to retail stores to service industries; they receive personalized support from our specialists with respect to starting up, which includes:

  • The right license for your activity
  • Accurate visa allotments and renewals
  • Legal contract templates and documentation support.
  • Full cost estimates to avoid any surprises
  • Market research assistance and competitor analysis.
  • Trademark registrations and protection of brands.
  • Advice in respect of recruitment and staffing.
  • Renewals and compliance reminders and supports.

With G12, you don’t just register a business; you build it the right way from day one.

Final Words of Advice

There are great possibilities in Dubai, but not if you fall into the traps that the many enthusiastic entrepreneurs fall into. It counts for everything-from structure and cost to legalities and hiring.

Remember: smart planning today saves you expensive corrective measures tomorrow. That is, partner with professionals, do your homework, and keep abreast with what is taking place in the ever-changing Dubai business landscape.

Let your entrepreneurial dream thrive: without the headaches.

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Sonia Shareef
Sonia Shareef